Double-Edged Sword

The Double-Edged Sword of “Healthy” Fast FoodBy Tom Venuto
http://tiny.cc/burningfat

What’s on the menu at the big fast food chains lately? Oddly enough, the answer is… “health food!” Even more incongruous, many are marketing their food for weight loss. Healthy weight loss food at Taco Bell and McDonalds? Is this a noble move to be applauded, is it a big corporate money grab, or is it a double edged sword?

Remember Jared Fogle, the Subway guy? He lost 245 pounds while eating at Subway regularly. He simply picked the lower calorie menu items.  Seeing an opportunity, the local store owner pitched Subway corporate with an idea. Before long, Jared was the company spokesperson in their nationwide advertising campaigns which became known as The Subway Diet.

Sales doubled to 8.2 billion. How much the increase came from the weight loss ads is unknown, but there’s little doubt that using weight loss as a marketing platform was a boon for the sandwich maker. Other fast food chains picked up the weight loss torch where Subway left off.

The latest is the Taco Bell Drive through diet, with their own skinny spokesperson: Christine! The ads, which are admittedly conservative, perhaps due to more stringent FTC laws, say Christine lost 54 lbs over 2 years by reducing her calories to 1250 a day, and choosing Taco Bell’s new lower calorie “Fresco” items.

These include “7 diet items with 150 to 240 calories and under 9 grams of fat.” For example, there’s a chicken soft taco with only 170 calories and 4 grams of fat.
For people who refuse to give up eating at fast food restaurants, this is arguably a positive thing. Take my brother for example, He’s not a total junk food junkie, but left to his own devices, he WILL make a beeline to Taco Bell and McDonalds.

I went to McDonalds with him a few months ago (I was dragged there), and he was about to order a bacon cheeseburger. I glanced at the menu and said, “That’s 790 calories!” I glanced down at his belly then continued, “Look, they have chicken wraps. Why don’t you have one of those?” Without questioning me, he agreed, apparently happy to get any McDonalds fix.
Right there at the counter they had the nutrition information sheets:
McDonald’s honey mustard grilled chicken wrap: 260 calories, 9 grams fat, 27 grams of carbs, 18 grams of protein.

That saved him 530 calories. Am I happy there was something with only 260 calories on the menu? Absolutely. Do I applaud the fast food restaurants for offering lower calorie choices? You bet. But the big question is: are these really “healthy choices?”
A few journalists and bloggers recently answered, “These fast food diet items are NOT healthy, they’re only ‘healthi-ER.’”

I think they’re both mistaken. I think this food is not healthy nor is it healthier. It’s only lower in calories. If you eat lower calorie food, that can help you lose weight and if you lose weight, that can improve your health. But what if your definition of healthy food includes nutrition, nutrient density and absence of artificial ingredients?
Let’s take a look at that very low calorie chicken wrap. Is it really healthier just because it’s got 1/3 the calories of a bacon cheeseburger?

Here’s the ingredients straight from McDonald’s website:
McDonald’s Grilled Chicken Breast Filet (wrap): Chicken breast filets with rib meat, water, seasoning (salt, sugar, food starch-modified, maltodextrin, spices, dextrose, autolyzed yeast extract, hydrolyzed [corn gluten, soy, wheat gluten] proteins, garlic powder, paprika, chicken fat, chicken broth, natural flavors (plant and animal source), caramel color, polysorbate 80, xanthan gum, onion powder, extractives of paprika), modified potato starch, and sodium phosphates. CONTAINS: SOY AND WHEAT. Prepared with Liquid Margarine: Liquid soybean oil, water, partially hydrogenated cottonseed and soybean oils, salt, hydrogenated cottonseed oil, soy lecithin, mono- and diglycerides, sodium benzoate and potassium sorbate (preservative), artificial flavor, citric acid, vitamin A palmitate, beta carotene (color). (and don’t forget the 800 mg of sodium).

HOLY CRAP! Shouldn’t chicken breast be just one ingredient… chicken breast?
This is not food. It’s more like what author Michael Pollan would call an “edible food-like substance.”

What about the honey mustard sauce? The first ingredient after water is… SUGAR!
The flour tortilla ingredients? Enriched bleached wheat flour, also made with vegetable shortening (may contain one or more of the following: hydrogenated soybean oil, soybean oil, partially hydrogenated soybean oil, hydrogenated cottonseed oil with mono- and diglycerides added), contains 2% or less of the following: sugar, leavening (sodium aluminum sulfate, calcium sulfate, sodium phosphate, baking soda, corn starch, monocalcium phosphate), salt, wheat gluten, dough conditioners, sodium metabisulfite, distilled monoglycerides.

Trans fats? Sugar? Aluminum? Stuff you can’t pronounce and have to look up to find out it’s preservatives and disinfectants?
Don’t confuse the issues: weight loss and health…. Calories and nutrition. There IS a difference, and that is what makes “healthy” fast food a double edged sword at best.
Some people, like my brother, simply aren’t going to give up fast food completely. If I can get him to make better bad choices, that could help him control his weight. If that works, then I’m pleased that the fast food restaurants have such choices to offer.

But if you wanted to make a good choice - a healthy choice - you’d forget about “driving through” anywhere on a regular basis. You’d shop for whole, fresh, natural real food, keep a well-stocked kitchen… and learn how to cook.
The Subway diet, the Drive Through diet, or the Weight Watchers approved McDonalds menu (yes its true, what a pair that is!) Don’t kid yourself – this is not only not healthy, it’s not healthier – it’s lower calorie junk food.

“Welcome to our restaurant sir. Would you like a large plate of dog poo or a small plate of dog poo?”
“No thank you, I will take neither. No matter what the serving size, crap is still crap.”
Train hard and expect success!
Tom Venuto, author of
Burn The Fat Feed The Muscle
http://tiny.cc/burningfat

Founder & CEO of
Burn The Fat Inner Circle
http://bluemotion.burnthefat.hop.clickbank.net/?page=inner_circle

About the Author:

Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at:
http://tiny.cc/burningfat

The Truth About Fast Weight Loss

The Truth About Fast Weight Loss

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The Truth About Fast Weight Loss
By Tom Venuto
http://tiny.cc/burningfat

WEIGHT LOSS POP QUIZ: What are 3 things that ALL 8 of these advertisements have in common?

“Burn 30 lbs in 3 weeks - no diet!”

“Lose 9 Pounds Every 11 Days!”

“Lose a pound a day without diet or exercise!”

“Lose 2 pounds a day without dieting!”

“Lose 30 pounds In 30 Days!”

“Lose 20 lbs in 3 weeks!”

“Burn 30 lbs in 25 days!”

“Lose 10 Pounds This Weekend!”

ANSWER: (1) They are all FALSE, (2) they are all DECEPTIVE…

I just did an Internet search for “how fast should you lose weight” and these are just a small sample of ACTUAL ADS that are running this very moment. They sure are enticing, aren’t they? They play on your emotions and on your desire for instant gratification.

But did you know that…

(3) these claims are all actually ILLEGAL, says the Federal Trade Commission (FTC)

“We have known for some time now that there is a serious problem with weight-loss product advertising,” said FTC Chairman Timothy J. Muris. “Reputable marketers continue to take care to avoid false and misleading claims, but it appears that too many unscrupulous marketers are making false claims promising dramatic and effortless weight loss to sell their products. It is not fair to consumers; it is not fair to legitimate businesses, it is illegal, and it will not be tolerated.”

You might be asking, “Ummm, if it will not be tolerated, then why do we keep seeing these ads?” Ah yes, well, God bless the Internet, On Google, you can put up an ad and have it showing in 15 minutes. You can then have it taken down just as fast. Same goes for websites. The FTC couldn’t keep up with OFFLINE false advertising, how are they possibly going to keep up with it ONLINE??? And it’s only going to get worse.
There’s only so much the FTC and other consumer watchdog organizations can do. It’s up to YOU to educate YOURSELF and know the red flags and warning signs of bogus weight loss claims.

Here’s what else the FTC says about why these types of advertising claims are so damaging:

• “The deceptive promotion of quick and easy weight loss solutions potentially fuels unrealistic expectations on the part of consumers. consumers who believe that it really is possible to lose a pound (of fat) a day may quickly lose interest in losing a pound a week.”
• “The proliferation of “fast and easy” fixes undermines the reality of what it takes to lose weight. People who need to lose weight are buying empty promises.”

I believe that the weight loss education industry has been knocked a few steps backward in the last few years due to (1) the internet and (2) the horrendous reality TV shows that actually encourage people to attempt “extreme” body makeovers or see who can lose weight the fastest. The winners (or shall we say, the “losers”, as if that’s a flattering title to earn), are rewarded generously with fortune, fame and congratulations.

These shows are damaging and despicable. I’m shocked that so many millions tune in and I’m even more surprised how many people think this garbage is “inspiring.”
Let’s face it. Everyone wants to get the fat off as quickly as possible - and having that desire is not wrong – it’s simply human nature. Patience is the one thing you never seem to have when you’ve got a body fat problem. You want the fat gone and you want it gone now!

Like the FTC said, with what we see on TV these days and with web page after web page of fast weight loss claims, you actually start to believe it’s doable and you’re no longer interested in a healthy 1-2 lbs weight loss per week. In fact, you even see people with your own eyes losing weight incredibly fast. How do you deny it’s possible when you see THAT?

Well, the answer comes to you when you expand your time perspective and see where those people are 6, 12, 18 months from now. Deep in your heart, you KNOW the answer…
The faster you lose weight, the more muscle you will lose right along with the fat, and that can really mess up your metabolism.
An even bigger problem with fast weight loss is that it just won’t last. The faster you lose, the more likely you are to gain it back. It’s the the “yo-yo diet effect” - weight goes down, but always comes back up.

What Really Matters Is Not How Much WEIGHT You Lose, But How Much FAT You Lose
Where did your weight loss come from? Did you lose body fat or lean body mass? “Weight” is not the same as “fat.” Weight includes muscle, bone, internal organs as well as lots and lots of water…

Don’t Be Fooled By Water Weight Losses
One thing you should also know is that it’s very common to lose 3 - 5 pounds in the first week on nearly any diet and exercise program and often even more on low carb diets (because low carb diets deplete glycogen and every gram of glycogen holds 3 grams of water). Just remember, its NOT all fat - WATER LOSS IS NOT FAT LOSS - AND WATER LOSS IS TEMPORARY!

The only way to know if you’ve actually lost FAT is with body composition testing. For home body fat self-testing, I recommend the Accu-Measure skinfold caliper as first choice. Even better, get a multi site skinfold caliper test from an experienced tester at a health club, or even an underwater (hydrostatic) or air (bod pod) displacement test.
From literally hundreds of client case studies, I can confirm that it’s rare to lose more than 2 to 3 lbs of weight per week without losing some muscle along with it. If you lose muscle, you are damaging your metabolism and this will lead to a plateau and ultimately to weight relapse.

The Biggest Weight Loss Mistake That Is FATAL To Your Long Term Success
Lack of patience is one of the biggest mistakes people make when it comes to losing body fat. If you want to lose FAT, not muscle, and if you want to keep the fat off for good, then you have to take off the pounds slowly (of course, if you want to crash diet the weight off fast, lose muscle with the fat and gain all the fat back later, be my guest!).
This is one of the toughest lessons that overweight men and women have to learn - and they can be very hard learners. They fight kicking and screaming, insisting that they CAN and they MUST lose it faster.

Then you have these TV shows that encourage the masses that rapid, crash weight loss is okay. To the producers of these shows, I say SHAME ON YOU! To the personal trainers, registered dieticians and medical doctors who are associated with these programs, I say DOUBLE SHAME ON YOU, because you of all people should know better. These shows are not “motivating” or “inspiring” - they are DAMAGING! They are a DISGRACE!
The rapid weight loss being promoted by the media for the sake of ratings and by the weight loss companies for the sake of profits makes it even harder for legitimate fitness and nutrition professionals because our clients say, “But look at so and so on TV - he lost 26 pounds in a week!”

Sure, but 26 pounds of WHAT - and do you have any idea what the long term consequences are?
Short term thinking… foolish.
Do it the right way. The healthy way. Take off pounds slowly, and steadily with a sensible lifestyle program like my Burn The Fat, Feed The Muscle system that includes the important elements of cardio training, strength training and proper nutrition.
Measure your body fat, not just your body weight, and make this a new lifestyle, not a race, and you will never have to take the pounds off again, because they will be gone forever the first time.
Tom Venuto, author of
Burn The Fat Feed The Muscle http://tiny.cc/burningfat

Founder & CEO of
Burn The Fat Inner Circle http://bluemotion.burnthefat.hop.clickbank.net/?page=inner_circle

 

About the Author:

Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at: http://tiny.cc/burningfat

Why Cardio Doesn't Work For Some People

: Why Cardio Doesn't Work For Some People:

A NEAT Explanation
By line: By Tom Venuto

URL: http://tiny.cc/burningfat

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http://tiny.cc/burningfat

At the Burn the Fat Inner Circle member forums, I get a question which comes up with alarming frequency: “Why isn’t my cardio working?”  Despite not only doing regular cardio for weeks, but actually increasing the duration of her workouts, one member still saw no added fat loss and started wondering what she was doing wrong… or what was wrong with her!  I gave her the surprisingly simple answer, which I’ve printed for you as well in this article and new research has added even more to the answer – it’s a NEAT explanation…

How is it possible that some people do tons of cardio and don’t lose weight?

Simple: Weight loss is a function of caloric deficit, not how much cardio you do. Cardio is only one of the tools you use to create and increase a caloric deficit.

Endurance athletes are a perfect example for illustrating the error in thinking that “an hour a day” (or whatever amount) of cardio will guarantee weight loss…

They might train for two, three, even four hours or more on some days, but they are often not trying to lose weight. They (have to) eat huge amounts of food to fuel their training and keep their weight stable.

It’s not unusual at all for a cyclist to burn 4000 or 5000 calories per day and not lose any weight. Why? Same reason you’re doing a lot of cardio but not losing weight:  there’s no calorie deficit. Calories in are equaling the calories out.

What you need to do is shift your focus OFF of some kind of prerequisite time spent doing cardio and ON to the REAL pre-requisite for weight loss: a caloric deficit.

If your caloric intake remains exactly the same and you add cardio or other training or activity you will create a deficit and you will lose weight, guaranteed.

With all this talk about “cardio” and “training” one important area that people often forget about is all the other activity in your life outside of your cardio and weight training. There’s a name for that:

Non exercise activity thermogenesis, or NEAT

NEAT is all your physical activity throughout the day, excluding your “formal” workouts.

NEAT includes all the calories you burn from casual walking, shopping, yard work, housework, standing, pacing and even little things like talking, chewing, changing posture, maintaining posture and fidgeting. Walking contributes to the majority of NEAT

It seems like a bunch of little stuff – and it is – which is why most people completely ignore it. Big mistake.

At the end of the day, week, month and year, all the little stuff adds up to a very significant amount of energy. For most people, NEAT accounts for about 30% of physical activity calories spent daily, but NEAT can run as low 15% in sedentary individuals and as high as 50% in highly active individuals.

I’m always telling people to exercise more – to burn more, not just eat less. This is not only for health, fitness and well-being, but also to help increase fat loss.

But some people say that increasing exercise doesn’t always work and they quote from research to make their case.  It’s true that some studies paradoxically don’t show better weight loss by adding exercise on top of diet.

But there are explanations for this…

If you add training into your fat loss regime but you don’t maintain your nutritional discipline and keep your food intake the same, you remain in energy balance. If a study doesn’t monitor this type of compensation, or if the researchers trust the subjects to accurately self-report their own food intake (hahahahahahahaha!), it will look like the exercise was for nothing.

In studies where the food intake was controlled when exercise was added… surprise, surprise, weight loss increased!

Stated differently, all these “experts” who keep saying that exercise doesn’t work for weight loss are  ignoring or not understanding the concepts of calorie deficit and energy compensation.

Why  Exercise “Doesn’t Work” – The NEAT Explanation

So a handful of people exercise and then eat more than they were eating before and then scratch their heads and wonder why they aren’t losing. DUH!

Or, they go on some idiotic crusade against exercise. “SEE! exercise is a waste of time… all you have to do is follow the ‘magic’ diet!”

Wrong. Dieting alone is the worst way to lose weight because without training, the composition of the weight you lose is not so good (goodbye muscle… hello skinny fat person!). Want to avoid skinny fat syndrome? It’s nutrition, then weight training, then add in and manipulate the cardio as your results dictate.

There’s another type of compensation that researchers have recently started studying.  When people increase their training, especially high intensity training, sometimes they also compensate by moving less later in the day and in the days that that follow!

For example, you work out like an animal in the morning, but then instead of your usual walking around and doing housework the rest of the day, you crash and plop your tired body in your LAZY BOY for a nice nap and a marathon session of TV. The next day, the delayed onset muscle soreness (DOMS) sets in and then you REALLY don’t feel like moving!

Research on NEAT is extensive and it tells us that NEAT plays a major role in obesity and fat loss. Finding ways to INCREASE NEAT along with formal exercise can be a promising strategy to increase your total daily calorie burn and thus, increase fat loss. The flip side of that equation is finding ways to avoid decreases in NEAT that we might not have been aware of. Because NEAT is so completely off most people’s radars, most people miss this.

(NOTE: For a real eye-opener, try a using a pedometer or bodybugg for a while)

Previous studies have confirmed that many people compensated and decreased their activity (NEAT) during the remainder of the day or on rest days after exercise training. This led anti-exercise pundits once again to spit out their party line, “see, exercise doesn’t work! You might as well just diet.”

However, a study published in Medicine and Science in Sports and Exercise found no immediate debilitative effect on NEAT on the day of exercise or on the following 2 days. In fact, there was a delayed reaction and NEAT actually INCREASED 48 hours after the exercise session (60 minutes of treadmill walking at 6 kph @ 10% grade with 5 minute intervals at 0% grade).

Why the conflicting findings? Scientists aren’t 100% sure yet, but they have discovered that part of it has to do with exercise intensity.

Moderate Intensity vs High Intensity cardio: Effect on NEAT

You sometimes hear certain trainers claim that only high intensity exercise is worthwhile and everything else is a waste of time or at best inefficient. That’s not always true, on many levels, and one of them involves NEAT.

It looks like higher intensity training has more potential to DECREASE NEAT later on than low or moderate intensity training. You burn a lot of calories DURING the workout when training at high intensity. However, the calories burned during the formal training can be at least partly canceled out by a decrease in NEAT outside the training session.

It also appears that moderate intensity exercise may be better tolerated than high intensity exercise by some people, especially beginners and obese individuals. The low or moderate intensity workouts don’t wipe them out so much that they don’t become fatigued, sluggish and sore later in the day…. and there’s no decrease in NEAT.

Am I saying you shouldn’t do high intensity exercise? Not at all.

High intensity training can be very effective and very time efficient and a mix of high and lower-intensity training might be ideal. But if you do a lot of high intensity training, you have to be aware of how OVER-doing it might affect your energy and activity level outside the gym – on the day of training, and even in the days that follow the intense workout. Otherwise, you might end up with fewer total calories burned at the end of the week, not more.

If you don’t understand the calorie balance equation and the calorie deficit… if you don’t understand the compensatory effect of NEAT on energy out and you don’t understand the compensatory effect of eating behaviors on energy in, then you can do cardio until you’re blue in the face and you’ll still be in energy balance… and your body fat will stay exactly the same.

Important points

1. This study SUPPORTS the role of exercise for weight loss and debunks the idea that exercise doesn’t work for weight loss, provided all else remains equal when exercise is added on top of diet.

2. Exercise intensity can affect NEAT for days after a workout is over. Too much high intensity work might zap your energy and activity outside the gym, resulting in a lower level of NEAT. You have to keep up your habitual activity level outside the gym after pushing yourself hard in the gym.

3. This information supports the role of low moderate intensity exercise (like 60 minutes of treadmill walking) based on the effect this has on your activity outside the gym. It is not true that only high intensity training is worthwhile. There are pros and cons of training at various intensities.

4. If you can keep up your NEAT, you can increase your weekly calorie expenditure and increase your fat loss.

5. It’s important in research to look beyond short term results (during a workout bout, 24 hour studies, etc), and also consider longer term effects. We should watch out for more studies on NEAT that go beyond 24 hours to learn more.

NEAT is a great way to improve your total fat loss results, but it can also undermine your efforts if you don't consider the toll it takes on your daily energy expenditure. The best thing you can do is follow a fat loss system like my Burn The Fat, Feed The Muscle Program that takes account of the big picture, including NEAT.
Train hard and expect success!

Tom Venuto, author of
Burn The Fat Feed The Muscle  http://tiny.cc/burningfat

About the Author:

Tom Venuto is a fat loss expert, lifetime natural (steroid-free) bodybuilder, freelance writer, and author of the #1 best selling diet e-book, Burn The Fat, Feed The Muscle: Fat-Burning Secrets of The World’s Best Bodybuilders & Fitness Models (e-book) which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: